The original video of Life Is A Flower depicted the 4 Aces as directors at the Ace of Base Group of Companies. It was filmed mostly in grey-ish/sephia colors and took place in dark office-like environments. Produced by a leading Stockholm-based advertisement company called Paradiset, the video costed Mega Records over 1 million SEK.

A rough edit version was sent to the label for approval, but it was deemed too dark for what Ace of Base and the song represented. This version was ditched before completion and led to the creation of the video directed by Maurice Hawkesworth and Jenny, which was improvised in a few hours.

Part of the original video can be seen at the end of the released version, which shows close-up shots of the Aces in black and white.

Mega Records, the danish label that signed Ace of Base when no one else believed in them, was founded by Claes Cornelius and Kjeld Wennick to release Laid Back's "Sunshine Reggae" in 1983. Kjeld asked Claes to come up with a name for their new record label: MegaWave. New Wave was hitting at the time and the name of the company was reduced to just Mega to avoid confusion.

The then-brand-new company needed a logo - "Claes, do its design". So he did. Having no time at all he based it on... his own autograph! They gave the initial draft to Flemming Jönsson, who also worked for Laid Back as a graphic designer.

Nowadays Mega Records is a division of Playground Music Scandinavia in Denmark since 2003, after Edel Records (Germany) sold the brand.